# Brand notes — Creytix

For anyone showing Creytix in print, video, or a deck.

## The mark
- Every Creytix logo is built on the letter **C** — the C is the brand, product variation comes second.
- The evidence-page mark: a gold ring-segment "C" with a node dot (see the SVG in the page header). Rebuild it; don't stretch it.

## The look
- **Dark standard.** Near-black backgrounds (#0b0b0d), off-white type (#ececf0), one restrained gold accent (#c8a15c). No gradients-for-show, no neon.
- **Typography:** editorial serif for headlines (Georgia/Times class), clean system sans for body, tabular monospace for dates and numbers — the dates do the talking, give them their own voice.

## The voice
- Direct, plain-spoken, zero hype. Short sentences. No corporate speak, no superlatives without numbers.
- Framing rule: **"they caught up"** — never "we're like X." We are the frontier; they are followers.
- Only claim what's verifiable and live. If a claim's evidence is thin, cut it or mark it.

## What never goes in public copy
- The founder's name suffix ("III") — public name is **Ricardo Benavente**.
- Anything bridging to namesake search results — no disclaimers, no "I am not that person."
- Hype. Let the dates talk.